Client
Sparkminds Insight
Our role
Design, development
Project focus
Bringing Sparkminds’ new brand to life through a bespoke website.
01 / Project story
Project overview
Sparkminds Insight is a market research and consumer insights agency, formerly known as Two Ears One Mouth. We designed and developed its new website to support that transition, translating the supplied brand identity into a distinctive online presence.
The website brings together the agency’s approach, research tools and client case studies, helping prospective clients understand its expertise and start a conversation.
02 / Project story
The requirements
The new website needed to communicate Sparkminds’ personality and positioning while clearly presenting a broad range of research capabilities. It also needed to carry the business from its previous identity into its new brand, with the technical foundations to support ongoing content and marketing activity.
Working with the leadership team and creative partners, our task was to turn the brand direction into an effective, manageable website.
03 / Project story
What we delivered
We developed the website from initial design concepts through to a working WordPress build, shaping layouts around the supplied typography, imagery and brand assets. The site brings services, research tools, case studies and contact information into a coherent experience.
We coordinated hosting and supported the transition between domains, working with specialist partners to investigate and resolve search-visibility difficulties following launch.
Our ongoing work has included HubSpot form integration, tracking-code implementation, landing-page updates and technical support for the marketing team. Together, these developments allow the website to support both Sparkminds’ brand and its day-to-day enquiry activity.
A distinctive WordPress presentation with connected enquiry tools.
The Sparkminds project combines a custom WordPress presentation with case-study content and HubSpot form integration.
A flexible foundation for the content
A Cookehouse child theme brings the presentation together, with a dedicated case-study archive and reusable content elements.
Connecting the enquiry journey
HubSpot form integration connects the website’s enquiry forms with the project’s wider marketing tools.
