Give every campaign a clear job.
Connect search intent, advertising and the landing-page experience. The starting point is the enquiry or sale your business wants to generate, not simply more clicks.
Useful work.
In the right order.
For businesses that want a considered campaign setup or a review of how their current search advertising is working.
Goals and measurement
Agree what counts as a useful enquiry or sale and review the available conversion tracking.
Your input: account access and commercial priorities.
A focused campaign structure
Organise campaigns around relevant services, products, locations and search intent.
Review point: scope and spend approval.
Ads and landing pages together
Align the promise in the advert with the information and next step on the website.
Your input: approval of ads, budget and destinations.
Review and refinement
Use available performance data to inform changes to search terms, targeting, ads and landing pages.
Review point: agreed reporting and optimisation cadence.
From first conversation
to what comes next.
A clear route through the project, with opportunities to review the work as it develops. Scope, timing and responsibilities are agreed around your requirements.
01
Assess.
Review business goals, existing campaigns and measurement.
Your input: account access and commercial priorities.
02
Plan.
Agree campaign focus, proposed budget and landing-page requirements.
Review point: scope and spend approval.
03
Launch.
Prepare ads and tracking checks before activation.
Your input: approval of ads, budget and destinations.
04
Learn.
Review results against the agreed goals and refine the approach.
Review point: agreed reporting and optimisation cadence.
Good questions.
Clear answers.
Some of the details worth discussing before we begin.
Is advertising spend included in your fee?
Media spend and management fees should be shown separately in the proposal so you can see where the budget goes.
Can you guarantee enquiries?
No. Results depend on factors including demand, competition, budget, the offer and the landing page. We can agree how performance will be measured.
Do I need a new landing page?
Not always. We would first assess whether the existing page answers the searcher’s question and supports a clear next step.
How much will the project cost?
We agree the requirements, deliverables and dependencies before preparing a proposal. Share your priorities and any budget constraints so we can discuss a realistic scope.
What happens after the initial work?
Handover, maintenance and further improvements are agreed as part of the project or a separate support arrangement. We will make clear what is included and who is responsible for ongoing work.