A clear identity. A recognisable business.
Brand design and visual identity for businesses establishing a new presence or refining an existing one. Cookehouse connects branding, website design and everyday communications for clients in Warwickshire and across the UK.
Visual identity,
logos and brand applications.
For a new identity, a considered refresh or a collection of materials that no longer feel like the same business. We explore what the brand should communicate and where it needs to work.
Find the character
Discuss your audience, positioning and the qualities the identity needs to communicate.
Your input: priorities, existing materials and decision-makers.
Explore the visual direction
Review considered routes for typography, colour, composition and a logo or wordmark where required.
Review point: agree a direction before developing the complete identity.
Build the identity system
Develop the chosen direction into a practical set of visual rules and applications.
Review point: design feedback and practical use cases.
Make it usable
Prepare the agreed artwork, file formats and guidance so your team can use the identity consistently.
Your input: final approval and agreed handover requirements.
From brand direction
to usable artwork.
We agree the audience and brief, explore visual directions and develop the chosen identity into the agreed applications. You review the work before final artwork and guidance are prepared.
01
Discover.
Understand the business, audience and current identity.
Your input: priorities, existing materials and decision-makers.
02
Explore.
Review visual directions and their rationale.
Review point: agree a direction before developing the complete identity.
03
Develop.
Refine the selected identity and its agreed applications.
Review point: design feedback and practical use cases.
04
Deliver.
Prepare final assets and usage guidance.
Your input: final approval and agreed handover requirements.
Many products.
One unmistakable identity.
For MCR Systems, we brought a growing portfolio of hospitality technology products together under one cohesive brand. We developed the visual identity, product logos and practical brand guidelines, establishing a consistent approach to typography, colour and imagery. From the website and software interfaces to sales brochures, advertising and exhibition graphics, the identity gives MCR a recognisable presence and its team the tools to keep every application consistent.
Brand design questions.
Scope, costs and the practical details to discuss before starting.
Do we need to replace our existing logo?
Not necessarily. A review may show that typography, colour and consistent application can improve the identity without replacing everything.
What files will we receive?
The agreed deliverables should list the artwork formats, colour versions and any guidance or templates required. These depend on the scope.
Can the brand be applied to our website and print?
Yes. Website and print applications can be considered together, with the specific items and production requirements agreed in the proposal.
What affects the cost of a brand design project?
A logo refresh, a complete identity system and a rollout across website and print have different scopes. The number of applications, existing assets, illustration requirements and agreed review stages determine the work. We define the deliverables before quoting.
What happens after the initial work?
The handover includes the agreed artwork formats and usage guidance. Additional templates, print items or website applications can be commissioned as the brand develops.
Can you apply the identity to our website?
Yes. Website design can develop alongside the identity, so typography, colour, imagery and page layouts feel connected. We can also work with your existing website team.
Can we work with you from elsewhere in the UK?
Yes. Cookehouse is based in Warwickshire and works with businesses across the West Midlands and the UK. You work directly with Elliot; we agree how to share the brief, review progress and approve the work around your project.