Client
Good Golf Coaching
Our role
Design, development, SEO
Project focus
Build sales of online courses
01 / Project story
Project overview
Good Golf Coaching brings Stuart Cartwright’s experience as a golf coach and Sky Sports swing analyst to an online audience. Cookehouse worked with Stuart to turn a basic landing page into a platform for selling coaching videos, supporting learners and connecting golfers with personal tuition.
The project developed into an ongoing partnership covering website support and digital advertising.
02 / Project story
The requirements
Create a contemporary website that could turn Stuart’s coaching expertise into an accessible online service.
The WooCommerce platform needed to make courses easy to explore and purchase, give customers access to their videos, and provide space for questions and discussion. Video delivery was a key consideration: the approach needed to balance performance, content protection and running costs.
03 / Project story
What we delivered
We designed and built the website around the Swing Builder Series, bringing individual coaching videos and the complete programme into a clear purchasing journey. Customer accounts and access to purchased content support continued learning, while a community forum and lesson-booking routes connect visitors with further guidance.
Alongside the website build, we researched video-hosting options and planned a dedicated streaming approach to reduce the load on the website server and keep delivery costs manageable.
Following launch, we continued with customer-access support, registration protection and integration fixes. We also managed Google Ad campaigns, working through goal-tracking issues and adjusting activity based on each campaign’s response.
The result is a platform that supports both selling Stuart’s coaching content and maintaining an ongoing relationship with his audience.
