Should I use a Professional Web Designer, Wix or Squarespace?

Professional Website Designer, Wix or Squarespace

Why use a Professional Web Designer and Why it’s a better option than Wix and Squarespace

In the digital age, establishing a robust online presence is indispensable for businesses and individuals alike. While DIY website builders like Wix and Squarespace may seem appealing, there’s an undeniable advantage to hiring a professional website designer. Now, although you’d expect us to say using a website designer is preferable – after all that is what we do! – we’ve built many websites for customers that started out on Wix or Squarespace in the beginning, but found themselves unable to move forward in the future. So let’s delve into the benefits of opting for a bespoke web design over the limitations of closed systems and how it can significantly impact your online success.

Benefits of Professional Web Design, at a glance:

  1. Customisation Beyond Limits:
    • Tailor your website to your unique brand identity.
    • Craft a design that aligns seamlessly with your business goals.
  2. Unmatched Creativity:
    • Tap into the creative expertise of professional designers.
    • Ensure a visually appealing and innovative website.
  3. Optimised Performance:
    • Boost loading speed with optimised code.
    • Enhance user experience for better engagement and conversions.
  4. Responsive Design:
    • Create a website that adapts to various screen sizes.
    • Cater to the increasing mobile user base for improved accessibility.
  5. SEO-Friendly Foundation:
    • Implement a solid SEO strategy from the ground up.
    • Leverage expert knowledge for better search engine rankings.
  6. Scalability and Future-Proofing:
    • Prepare for future growth with a scalable design.
    • Easily integrate new features and updates as your business evolves.
  7. Professionalism and Credibility:
    • Instil trust in your audience with a polished and professional website.
    • Stand out as an industry leader through a unique and credible online presence.

Limitations of Wix and Squarespace, at a glance:

  1. Limited Customisation:
    • Constrained by pre-designed templates.
    • May struggle to fully align with your brand image.
  2. Cookie-Cutter Designs:
    • Risk having a website that looks similar to others in your industry.
    • Lack the uniqueness that sets your brand apart.
  3. SEO Constraints:
    • Limited control over technical SEO aspects.
    • Hindered in implementing advanced SEO strategies.
  4. Performance Concerns:
    • Shared hosting can lead to slower loading times.
    • May not be optimised for peak performance.
  5. Less Control Over Mobile Responsiveness:
    • Limited customisation for mobile versions.
    • Risk of losing mobile users due to suboptimal experiences.
  6. Subscription Costs Add Up:
    • Initially affordable, but subscription costs can accumulate.
    • Limited scalability without upgrading to higher-priced plans.

Investing in a professional website designer goes beyond aesthetics; it’s a strategic move that can elevate your online presence. The benefits of customisation, performance optimisation, and SEO expertise far outweigh the constraints of closed systems like Wix and Squarespace. When it comes to building a lasting and impactful digital footprint, entrusting your web design to professionals is the key to unlocking unparalleled success.

Closed-systems like Wix and Squarespace certainly have their place in the digital market and do help many businesses get off the ground. The question that you should ask yourself if you find yourself at that point is ‘what do I see this website being able to achieve for me in a year from now?’. If you have a vision of this then you really should consider speaking to us first. We have rates to suit all pockets and offer the kind of experience, know-how, and scalability that will deliver that vision.

Do you need help with your website, print design or branding? Talk to us about your ideas.

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